About

 
 

Bio

An Integrated Executive Producer with over 20 years of passion and achievement bridging the advertising agency, entertainment and production company worlds, Crosse offers clients creative and efficient production management strategies.

Crosse has worked with clients across a wide range of industries spanning Beauty, Financial, Consumer Packaged Goods, Beverage and Alcohol, Travel, Technology, Fashion, QSR, Automotive, Non-Profit, Pharmaceutical, Luxury, Entertainment and more.

Prior to offering her consulting capabilities to agencies and directly to brands, Crosse spent the last ten years of her career founding and running successful national award-winning production companies. She also spent more than a decade at a variety of industry heavyweights including Mekanism, FCB, mcgarrybowen, Havas and Publicis. 

Mary is an industry leader and has spoken at conferences such as SXSW, ad:tech, Social Media Week, Internet Week, Creative Week, New Media Film Festival, and more. She has judged the AICP Awards, Webby’s, and has written for publications such as The Drum and Good Magazine. Her work has been covered in trade publications such as AdAge, AdWeek, The Drum, Shoot, Post, and in consumer media.

As a producer, all challenges are exciting to solve. Talented in leading teams, developing business strategies, bidding jobs and maximizing revenue, coordinating compelling strategic pitches and bringing life to ideas of creative directors. Mary is recognized for creating strong team relationships that tie creative, management and clients together, resulting in inclusive, cooperative environments that drive company goals. She is counted on to achieve the ‘impossible’ and resolve challenging production situations and develops and implements strong processes and sensible workflows that streamline operations, improve quality of products, and bring focus to clients’ unique needs. Crosse is known for maintaining strong client relationships and providing excellent service and care to all projects.

More than anything, She is prided on creative resourcefulness and on the power of over twenty years of strong relationships.

Skills

As a creative production consultancy, Crosse offers production services on a contract basis to agencies or brands direct with a range of creative agency-producing, consulting to build out full-service in-house production capabilities and more, to line producing and executive producing across all mediums.

  • Broadcast
    Creative and line producing from concept through final delivery with experience working with top class vendors across the globe. Experience handling business affairs, line producing, agency producing and executive producing. 

  • Print Production
    From producing photoshoots through retouching to building out plans for complicated OOH mechanicals with hundreds of deliverables, tagging solutions, and overall project management. 

  • Creative Outsourcing
    Ability to cast a full strategy and creative team to conceptualize and execute creative marketing solutions as a small agency. 

  • Experiential

    Experienced in producing a wide array of “never been done before” projects.

  • Operations
    Well-structured and connected departments; p&l review, managing creative expectations, hiring and management, growth, vision, forecasting, estimate building, organization structure, maximising revenue, scheduling, business efficients through project management, developing in house capabilities, creating vendor deals

Services

As an entrepreneurial executive producer, I have always split my time equally in the following areas: creative talent scouting and management, production management and department oversight, sales and marketing and operations and financial management. The combination of using all of those skils excites me the most. 

  • Producer / Executive Producer: broadcast, print, digital, experiential, social, or most often combinations of all of the above. 

  • Production Services

    If needed, I am able to run productions of all sizes through my production company with full production insurance and workman’s comp for all crew. 

  • Foreign Bidding and Consulting

    Having bid with and shot in countries around the world, I am able to help you assess the best options to shoot in globally taking into consideration the value of the dollar, travel time, visas, local talent, locations, local crew and equipment availability, language, weather and more to help you get the most out of your production budget. 

  • Department Management

    Experienced in managing and motivating teams of 10+.

  • Talent Search

    From building a department from the ground up or casting a team with the perfect skillset for a project or finding the perfect director,animator, editor, maker, etc. to partner with.

  • Sales

    Sales comes naturally to me and business development is always a core component of everything that I do.